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This Israeli Startup Just Leapfrogged Everyone with Apple Watch Payments

Apr 16, 2015 8:04:58 AM

24me, an elegant “personal organizer” app built in Israel, has quietly figured out how to facilitate payments via Apple Watch.

Before Apple Watch is even in consumers’ hands.

The 24me Apple Watch app allows users to tap a pay feature when reviewing tasks on the Apple Watch. The Apple Watch app from 24me is an extension of 24me’s iOS application, co-founder Liat Mordechay Hertanu told Bank Innovation.

The payments feature is predicated on “connecting” 24me to users’ payment providers, including banks and credit cards. In the back end, 24me utilizes a Mint Bills API to facilitate the payments, Hertanu said.

Here’s what the payments feature looks like:

24me and ApplePay for Apple Watch

Pre-ordering of the Apple Watch started just last weekend, but 24me already made its Watch app available.

It is interesting to note that 24me is not a “fintech company.” 24me aims to create a “smart personal assistant” with digital devices. The payment functionality as just another way of making the mobile device more useful — not to make the mobile device a payments vehicle, per se.

Check out the full post from Bank Innovation

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