Survey Says Mobile Payment Interest Increasing By Brianna Ahearn, contributing writer for retailsolutionsonline.com
Since its launch six months ago, Apple Pay has been gaining ground on PayPal, according to a new survey by 451 Research, the results of which were announced this week. The survey was conducted in March, and featured 4,168 primarily North American respondents. 451 Research examined several factors in the survey, including perspective on security, customer satisfaction, and usage of Apple Pay. ChangeWave Research is a service of 451 Research. ChangeWave surveys monitor trends in consumer spending behavior, telecom demand, and corporate purchasing. The company is dedicated to identifying and reporting the changes in these areas, and shared their findings in an announcement on the 451 Research website on April 21, 2015.
The survey asked about planned use of mobile payments within the next 90 days, and survey results showed respondents were highly interested in the technology. One quarter, or 25% of smartphone owners said they were likely to use a mobile payment app over the next 90 days; 11% said they were very likely, and 14% indicated they were somewhat likely. The results shows a six-point increase over last year's survey with the same question. Responses differed between operating systems, as well, with iOS smartphone users twice as likely (34%) to use mobile payment apps over Android (16%), BlackBerry (13%) and Windows Phone (5%) users.
“Our latest survey shows planned use of Apple Pay has been on an upward trajectory since it became available six months ago – with the service helping to spark consumer demand for mobile payment technologies,” says Andy Golub, Survey Research Director for 451 Research in a press release announcing the results. “Although consumer perceptions of security remain an issue, the results point to marked improvements in this area.”