Agile Payments Blog

8 min read

The Ultimate Guide to SaaS Marketing Tools

By Gene Krause on Sep 13, 2016 10:19:02 PM

Marketing for any business can be a challenge and marketing for something that has no physical presence can be extremely difficult. The same goes for marketing anything that constantly changes for marketing anything that deals with B2B. Finding the right SaaS marketing tools goes a long way towards making sure you succeed.

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6 min read

How to Win at SaaS Lead Nurturing

By Gene Krause on Aug 30, 2016 7:36:28 PM

When it comes to any SaaS company, SaaS lead nurturing should be an integral part of the company’s success strategy. If not, then it is virtually impossible to build customer relationships across multiple channels any other way. SaaS companies, especially, wrestle with the reality that customers do not materialize overnight.

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7 min read

7 Simple Steps to an Effective SaaS Conversion Rate Optimization Strategy

By Gene Krause on Aug 15, 2016 10:29:51 PM

If you’re at the helm of an SaaS company, you know how important it is to make sure that prospects becoming customers—and that they remain with your program for the duration. Thus, there are a number of valid reasons why you should pay close attention to conversion rate optimization.

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7 min read

12 Best SaaS Resources to Help Your Business Today

By Gene Krause on Aug 6, 2016 5:25:25 PM

SaaS is a challenging enterprise for even the best of marketers to say the least. VC funding rounds, acquisitions, and marketing all play an important role in whether the company will survive or crash and burn. The biggest challenge for SaaS business owners is that many try and run their company just like any other venture. Within a short time, they realize that breaking even or even gaining traction seems impossible.

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5 min read

Warning: These 9 Mistakes Will Destroy Your SaaS

By Gene Krause on Jul 25, 2016 2:38:22 PM

SaaS is a different animal, and there is a proliferation of SaaS companies in the marketplace where many have a role in delivering SaaS. This means there will always be hurdles for any one company to overcome in providing rapid resolutions when customer issues surface.

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7 min read

How Much Do SaaS Companies Spend on Marketing?

By Gene Krause on Jul 12, 2016 10:17:07 AM

SaaS company spends will vary, because the service/business model is different from a normal business model. SaaS companies are always under extreme pressure to grow recurring revenues. The company’s goal is to pay itself back for the cost of acquisition, and before churn catches up.

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7 min read

9 Best SaaS Business Software Management Solutions

By Gene Krause on Jun 20, 2016 11:06:10 PM

When you speak of software management solutions, you can find focus and solutions with SaaS business software. Specifically, look for software that helps ensure Customer Success Management.

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5 min read

5 Scary SaaS Marketing Stats Worth Paying Attention To

By Gene Krause on Jun 14, 2016 11:17:35 PM

Think Inbound Marketing Is the Final Answer to SaaS Success? Think Again!

Inbound marketing places focus on customer awareness, consideration, and all the decision-making stages they go through.
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6 min read

Capturing Global Markets with Your SaaS Products and Services

By Gene Krause on Jun 1, 2016 5:47:51 PM

When you consider that SaaS companies are shifting toward cloud-based operations, they are all global by nature. A great thing about SaaS is that it dissolves international and geographic borders as if they don't exist.

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7 min read

What SaaS Providers Need to Know About Sales Compensation

By Gene Krause on May 20, 2016 11:54:58 PM

At some point, everyone needs to get paid. This also applies to the folks who work hard selling SaaS subscriptions. This can present a challenge for the business owner. Unlike a traditional sales job, the sale doesn’t necessarily end when a customer signs the contract. In SaaS, the goal is to retain customers for the long haul. This is the only way to maximize revenue. When companies take care of their customers, compensation will follow.

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7 min read

SaaS Company Accounting Pitfalls to Avoid

By Gene Krause on May 12, 2016 8:39:00 PM

SaaS companies are a unique bunch. Traditional enterprises enjoy the benefits of having customers pay up front for the cost of server software installation. On the other hand, SaaS companies must convince customers to rent software that’s cloud-hosted. The system operates on a pay-as-you-go setup.

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6 min read

How Important is Content Marketing to Your SaaS?

By Gene Krause on Apr 25, 2016 7:19:57 PM

Today, many SaaS companies take pride in tech proficiency, so when content marketing is mentioned, they almost completely ignore the concept. During the preliminary stages, most SaaS companies think that features are the major determining factor for success or failure. They also believe that the right set of features is all that is needed to hook potential prospects and make them stay loyal to the brand. However, the reality couldn’t be further from the truth.

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6 min read

21 Tested SaaS Product Marketing Methods Guaranteed to Get Results

By Gene Krause on Apr 12, 2016 9:07:24 AM

Software as a Service, or SaaS, marketing can be competitive. Which shouldn't come as kind of surprise to you. You're not the type to let a little stiff competition stand between you and the success of your SaaS? Good. The 21 tips that follow will help you jump ahead of your competition for good once you implement them.

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8 min read

Six Great Articles about SaaS Marketing

By Gene Krause on Apr 8, 2016 11:07:45 AM

If you are running a SaaS (Software as a Service) business you are always looking for good advice that can propel your business forward. Here are summaries of six articles that provide solid useful advice on SaaS marketing strategy and SaaS marketing metrics that you can use. If you want to read them more fully, follow the link at the end of each summary.

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4 min read

Lifetime Customer Value: Your Secret Weapon and MVM

By Wayne Akey on Apr 6, 2016 7:49:56 AM

Lifetime Customer Value

For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer acquisition.

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1 min read

Why the World Would End Without SaaS Marketing

By Gene Krause on Mar 22, 2016 5:07:32 PM

Sure in-house IT has worked for us and may still have its place in some environments. However, with all the start-ups popping up, a solution was necessary to meet the demands of businesses in need of a more efficient way to manage software. SaaS is shaping up to be the leading trend for software-driven operations in the years to come. As cloud software increases its flexibility, offering more scalability and less overhead, companies may be ditching traditional hosting in favor of SaaS.

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7 min read

8 Ways to Become the MacGyver of Saas Marketing

By Gene Krause on Mar 21, 2016 10:29:18 AM

MacGyver had a knack for finding a quick solution to an immediate problem. It's this same frame of mind that's required to meet the needs of potential customers you hope to reach through SaaS marketing. An effective SaaS marketing strategy is one based on an understanding to the typical SaaS marketing funnel that's also built on trust established through productive lead generation, careful monitoring of SaaS marketing metrics, and the creation of meaningful customer partnerships.

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1 min read

13 BS Facts About SaaS Marketing Everyone Thinks Are True

By Gene Krause on Mar 17, 2016 6:27:45 PM

The old adage is definitely true—a lie told often enough becomes the truth. Of course, we've all had this experience before, often discovering that some of the "facts" we were taught in elementary school are not true. However, this phenomenon is not necessarily something that just occurs in childhood. 

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10 min read

How To Market Your SaaS On LinkedIn With Style

By Gene Krause on Mar 3, 2016 10:07:57 PM

In today’s SaaS world, personal branding is everything. A strong, optimized LinkedIn profile can brand you as a professional in the eyes of the world. Your profile provides the perfect opportunity to share your accomplishments and showcase endorsements. 

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1 min read

Sales and Marketing Predictions for 2016

By Gene Krause on Feb 29, 2016 9:55:29 PM

The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is equally important that business owners and their representatives have accurate knowledge about current and emerging sales and marketing trends. 

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7 min read

Use These Tips To Beat Churn In Your SaaS

By Gene Krause on Feb 24, 2016 4:15:56 PM

Many SaaS companies have difficulty attracting new customers. Despite the fact that many of them receive a healthy number of new signups, they have difficulty converting the signups into active users. When you run a SaaS company, there are a few major goals that you should strive to accomplish.

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8 min read

How To Use Email Drip Campaigns To Improve Churn

By Gene Krause on Feb 12, 2016 8:56:57 PM

Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering software as a service, it seems like the majority of them are going about getting users the same way.

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2 min read

How To Sell Your SaaS With Influencer Marketing [Infographic]

By Gene Krause on Feb 2, 2016 2:43:47 PM

Increase SasS sales in 2016 with new web-base marketing techniques. Embrace the intimate audience social media brings as you continue to expand your customer base in the coming years. The world has moved online and you should make your name known. One key technique to facilitate this growth is incorporating an Influencer.

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1 min read

Sell More Of Your SaaS Product In 2016 [Infographic]

By Gene Krause on Jan 25, 2016 11:12:58 PM

So how ready are you to crush your product sales numbers in 2016? Since it's the beginning of a new year we'd like to help get you started in the right direction towards making that happen. Most of the SaaS providers we provide payment gateway solutions to are forever testing new ways to increase their sales.

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7 min read

Five Simple Inbound Marketing Steps To Promote Your SaaS

By Gene Krause on Jan 20, 2016 10:40:48 AM

In general terms, inbound marketing is about leading people to your website from other areas across the Internet. The attraction is the key to this method of online advertising, but often marketers resort to interruptive technologies like banners and popup ads, cold-calling, and email campaigns. 

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