Agile Payments Blog

4 min read

SaaS Payment Processing: What are your options?

By Gene Krause on Mar 8, 2017 3:22:27 PM

Software as a Service (SaaS) applications payment needs typically need a shopping cart / payment checkout or the ability to manage recurring or subscription payments. Both present challenges and opportunities for the SaaS platform but our focus will be on the recurring payment functionality.

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7 min read

Cracking The SaaS Sales Marketing Code

By Gene Krause on Jan 31, 2017 10:04:57 PM

It’s a new year and 2017 is bound to bring more surprises than any of us could imagine. The goal is not to take you down an exhaustive road of enumeration, but to reexamine the SaaS sales themes we should be focusing on in 2017. The bad thing about information surge is that good ideas and plans can get buried. Keep your focus on what is important.

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6 min read

Cracking The SaaS Sales Marketing Code

By Agile Payments News on Jan 31, 2017 10:10:40 AM

It’s a new year and 2017 is bound to bring more surprises than any of us could imagine. The goal is not to take you down an exhaustive road of enumeration, but to reexamine the SaaS sales themes we should be focusing on in 2017.

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10 min read

Top SaaS Bloggers in 2017

By Gene Krause on Jan 17, 2017 11:00:55 PM

There are many top SaaS bloggers that are making an impact. They’re smart, informed, and they have a handle on the SaaS market. There are varying forecasts estimating the size of the SaaS market. One thing everyone believes is that SaaS markets are going to expand in 2017.

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11 min read

How to Grow Your SaaS Business Using Facebook Insights

By Gene Krause on Jan 3, 2017 10:14:37 PM

Have you heard the one about the guy who walks into the bar with his pet baby chimpanzee? Well the way I heard it goes something like this...

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13 min read

27 SaaS Online Marketing Tools to Use In 2017

By Gene Krause on Dec 20, 2016 10:58:19 AM

What did the elephant say to the naked man? Hey, that's cute but can you breathe through it? Silly right? Isn't that how we all feel whenever a tech peddler asks us to demo one of their new online marketing tools?

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12 min read

Marketing Your SaaS Business for Dirt Cheap

By Gene Krause on Dec 6, 2016 10:45:13 AM

As an SaaS provider, there’s a strong likelihood that you may not have the same marketing budget as large competitors. Duh, right? Sound too good to be true? I assure you it isn't.

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10 min read

LinkedIn SaaS - Tips On How To Build A Free Publicity Campaign

By Gene Krause on Nov 22, 2016 9:10:33 PM

If you're looking to set up a kick butt LinkedIn SaaS business publicity campaign, here's the place to get all of your intel. Have you noticed how many journalists, reporters, and bloggers have accounts on LinkedIn? Talk about a bonanza of ink slingers!

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8 min read

Pinterest Marketing Strategy Tips for Your SaaS

By Gene Krause on Nov 7, 2016 9:46:45 PM

If you’re not using a Pinterest marketing strategy you could be missing out. Pinterest is an extraordinary popular site because of its ability to communicate visually. Marketing with Pinterest matters, and there are reasons why.

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3 min read

 Credit Card Declines - What can be done to reduce decline rates?

By Agile Payments News on Oct 31, 2016 11:50:47 AM

Reducing Credit Card Declinesplays an importnat roles in every businesses profitability.. 

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7 min read

Instagram for Business Marketing: Tips to Pulling It Off

By Gene Krause on Oct 24, 2016 7:01:57 PM

Instagram for business marketing is no longer reserved to clothing lines. Instagram is a free social network and online program that enables users to share, edit and take photos. Users can connect through email, Instagram's platform, or other popular social media sites. Instagram is all about taking photos and sharing them.

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7 min read

Top SaaS Challenges and Mistakes

By Gene Krause on Oct 11, 2016 9:20:57 PM

Not conquering SaaS challenges can take some startup companies down. There are some companies rooted in the SaaS 1.0 era that didn’t make the cut. They had to develop their own delivery capabilities, software development resources, and company architecture. They didn’t have the benefits of companies starting today. Companies now can leverage services and computing power from companies like Salesforce.com and Amazon.com.

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6 min read

Top SaaS Success Stories in 2016

By Gene Krause on Sep 28, 2016 8:19:21 PM

SaaS companies distribute software and make it available to customers over the Internet. Cloud-computing technology is at the core of what makes things move. As SaaS becomes more popular, more companies will get on board in favor of this type of business model.

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8 min read

The Ultimate Guide to SaaS Marketing Tools

By Gene Krause on Sep 13, 2016 10:19:02 PM

Marketing for any business can be a challenge and marketing for something that has no physical presence can be extremely difficult. The same goes for marketing anything that constantly changes for marketing anything that deals with B2B. Finding the right SaaS marketing tools goes a long way towards making sure you succeed.

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6 min read

How to Win at SaaS Lead Nurturing

By Gene Krause on Aug 30, 2016 7:36:28 PM

When it comes to any SaaS company, SaaS lead nurturing should be an integral part of the company’s success strategy. If not, then it is virtually impossible to build customer relationships across multiple channels any other way. SaaS companies, especially, wrestle with the reality that customers do not materialize overnight.

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7 min read

7 Simple Steps to an Effective SaaS Conversion Rate Optimization Strategy

By Gene Krause on Aug 15, 2016 10:29:51 PM

If you’re at the helm of an SaaS company, you know how important it is to make sure that prospects becoming customers—and that they remain with your program for the duration. Thus, there are a number of valid reasons why you should pay close attention to conversion rate optimization.

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7 min read

12 Best SaaS Resources to Help Your Business Today

By Gene Krause on Aug 6, 2016 5:25:25 PM

SaaS is a challenging enterprise for even the best of marketers to say the least. VC funding rounds, acquisitions, and marketing all play an important role in whether the company will survive or crash and burn. The biggest challenge for SaaS business owners is that many try and run their company just like any other venture. Within a short time, they realize that breaking even or even gaining traction seems impossible.

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5 min read

Warning: These 9 Mistakes Will Destroy Your SaaS

By Gene Krause on Jul 25, 2016 2:38:22 PM

SaaS is a different animal, and there is a proliferation of SaaS companies in the marketplace where many have a role in delivering SaaS. This means there will always be hurdles for any one company to overcome in providing rapid resolutions when customer issues surface.

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7 min read

How Much Do SaaS Companies Spend on Marketing?

By Gene Krause on Jul 12, 2016 10:17:07 AM

SaaS company spends will vary, because the service/business model is different from a normal business model. SaaS companies are always under extreme pressure to grow recurring revenues. The company’s goal is to pay itself back for the cost of acquisition, and before churn catches up.

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7 min read

9 Best SaaS Business Software Management Solutions

By Gene Krause on Jun 20, 2016 11:06:10 PM

When you speak of software management solutions, you can find focus and solutions with SaaS business software. Specifically, look for software that helps ensure Customer Success Management.

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5 min read

5 Scary SaaS Marketing Stats Worth Paying Attention To

By Gene Krause on Jun 14, 2016 11:17:35 PM

Think Inbound Marketing Is the Final Answer to SaaS Success? Think Again!

Inbound marketing places focus on customer awareness, consideration, and all the decision-making stages they go through.
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6 min read

Capturing Global Markets with Your SaaS Products and Services

By Gene Krause on Jun 1, 2016 5:47:51 PM

When you consider that SaaS companies are shifting toward cloud-based operations, they are all global by nature. A great thing about SaaS is that it dissolves international and geographic borders as if they don't exist.

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7 min read

What SaaS Providers Need to Know About Sales Compensation

By Gene Krause on May 20, 2016 11:54:58 PM

At some point, everyone needs to get paid. This also applies to the folks who work hard selling SaaS subscriptions. This can present a challenge for the business owner. Unlike a traditional sales job, the sale doesn’t necessarily end when a customer signs the contract. In SaaS, the goal is to retain customers for the long haul. This is the only way to maximize revenue. When companies take care of their customers, compensation will follow.

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7 min read

SaaS Company Accounting Pitfalls to Avoid

By Gene Krause on May 12, 2016 8:39:00 PM

SaaS companies are a unique bunch. Traditional enterprises enjoy the benefits of having customers pay up front for the cost of server software installation. On the other hand, SaaS companies must convince customers to rent software that’s cloud-hosted. The system operates on a pay-as-you-go setup.

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6 min read

How Important is Content Marketing to Your SaaS?

By Gene Krause on Apr 25, 2016 7:19:57 PM

Today, many SaaS companies take pride in tech proficiency, so when content marketing is mentioned, they almost completely ignore the concept. During the preliminary stages, most SaaS companies think that features are the major determining factor for success or failure. They also believe that the right set of features is all that is needed to hook potential prospects and make them stay loyal to the brand. However, the reality couldn’t be further from the truth.

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