Optimizing Resources: 12 Essential Tools for SaaS Companies
7 min read
Optimizing Resources: 12 Essential Tools for SaaS Companies
By Agile Payments on May 26, 2023 11:25:48 AM
8 min read
How to Find the Right Financial Expert for Your Business
By Agile Payments on May 26, 2023 11:21:53 AM
How to Find the Right Financial Expert for Your Business
Anchor: Accounting tests
3 min read
How to Securely Manage Online Payments: A Business Owner’s Guide
By Agile Payments on May 24, 2023 11:44:04 AM
How to Securely Manage Online Payments: A Business Owner’s Guide
5 min read
How Businesses Can Prevent Identity Fraud with ID Verification
By Andi Croft on Mar 8, 2023 5:08:07 PM
How Businesses Can Prevent Identity Fraud with ID Verification
4 min read
The Future of Payments: Trends and Technologies to Watch in 2023
By Kat Sarmiento on Feb 24, 2023 4:55:25 PM
The Future of Payments: Trends and Technologies to Watch in 2023
6 min read
9 Effective Growth Hacking Strategies to Skyrocket Your Startup
By Andi Croft on Feb 21, 2023 8:13:32 AM
9 Effective Growth Hacking Strategies to Skyrocket Your Startup
Photo byCampaign Creators onUnsplash
Although the term growth has been thrown around a lot, especially in the start-up community, many entrepreneurs still need to be made aware of what growth hacking is and how it works.
4 min read
Why Your Small Business Should Accept Mobile Payments
By Kat Sarmiento on Feb 7, 2023 1:31:25 PM
Why Your Small Business Should Accept Mobile Payments
5 min read
5 Critical Database Features That Help Manage Payment Transactions
By Andi Croft on Feb 6, 2023 11:47:04 AM
5 Critical Database Features That Help Manage Payment Transactions
2 min read
Advantages of Authenticating Ownership of Bank Accounts
By Gene Krause on Jan 25, 2023 10:05:46 PM
Authenticating ownership of a bank account is a crucial step in ensuring the security and integrity of financial transactions. It is a process of verifying that the person claiming to own a bank account is indeed the rightful owner. This can be done through a variety of means, including providing personal identification, answering security questions, or providing a signature.
3 min read
Ways SaaS Can Streamline Your Business Planning Process
By Agile Payments on Jan 19, 2023 12:10:32 PM
Ways SaaS Can Streamline Your Business Planning Process
1 min read
Zero ChargeBack Payment Processing: There is a solution
By Wayne Akey on Dec 19, 2022 2:39:01 PM
Zero ChargeBack Payment Processing: There is a solution
2 min read
No Merchant Account Payment Solutions
By Wayne Akey on Dec 16, 2022 9:49:12 AM
Can you accept customer payments without having a Merchant Account?
2 min read
How Push Payments | Consumer Permissioned Payments Can Help High-Risk Businesses
By Wayne Akey on Dec 14, 2022 7:52:48 AM
How Push Payments | Consumer Permissioned Payments can solve the merchant account Merry Go Round for high-risk business payment needs?
1 min read
5 Reasons Push Payments will change the online checkout landscape
By Wayne Akey on Dec 12, 2022 11:52:48 AM
5 Reasons Push Payments will change the online checkout landscape
4 min read
7 Tips to Increase Your SaaS Website Leads and Sales
By Lilly Miller on Dec 8, 2022 12:21:58 PM
7 Tips to Increase Your SaaS Website Leads and Sales
1 min read
How PushPayments Can Transform Online Checkouts
By Wayne Akey on Dec 8, 2022 8:13:34 AM
PushPayments, also called consumer-permissioned payments, can completely eliminate payment chargebacks and reduce payment processing fees by 50% compared to credit card payments.
4 min read
LinkedIn Marketing Tips for SaaS Startups in 2023
By Brenda Jones on Nov 29, 2022 8:32:32 AM
LinkedIn Marketing Tips for SaaS Startups in 2023
Learn to promote your startup marketing by reaching your customers and SaaS executives through lead gen forms, creating effective landing page funnels and useful content
The vital issue for any startup, especially a “Software as a Service” company, is good marketing. These are the steps you want to take to fully utilize this process:
- Introduce your product to the right audience,
- Position this product by lead generation,
- Build awareness of your product by creating useful content,
- Connect to valuable businesses and their executives.
Owning a SaaS startup means that you need to attract new customers as fast as possible, and LinkedIn is probably the best place to achieve this.
LinkedIn Ads’ power in lifting businesses off the ground is proven. Using them can be extremely efficient and cost-friendly.
To grow involvement and interest in your SaaS company you need a well-designed LinkedIn marketing strategy. And the first step in achieving this is finding the right audience.
Find the right audience
A good marketing strategy means extending to those unaware of your business. This means producing content to reach a relevant audience, by adhering to the following guidelines:
- Define your target audience by using a checklist of questions about your buyer's persona,
- Communicate to professionals who will use your product,
- Use jargon they will understand,
- Focus on the pain points your SaaS product will fix.
Here are some tips to improve targeting and increase the conversion rate of your LinkedIn Ads:
- Use videos - this lowers the ad costs,
- Don’t block out specific industries - maximize the ad reach,
- Don’t use the first ad edit - test different versions to see what works best,
- Keep ads engaging - try to include any form of lead generation.
Using Lead generation forms
A lead generation form is a web form for acquiring emails and other professional information about potential customers.
LinkedIn supports an array of lead gen forms. This way you can easily reach potential customers, capture leads, and turn them into actual clients.
Here are some tips for useful gen forms:
- Give your gen form a snappy name or headline,
- Describe benefits for the customer,
- Add a privacy policy link,
- Identify the data you want to collect from your leads,
- Add a thank you page.
Once you’ve reached a potential customer, you need to contact them as soon as possible, and to achieve that - a good landing page is of great assistance.
Create a landing page funnel
When you click on a LinkedIn ad, what you get is called a LinkedIn Ad landing page. It’s a webpage set up to encourage LinkedIn connections to take action. These pages need to provide customers with clear and compelling data and encourage them to take action.
Landing pages can be:
- LinkedIn generated: cheaper, easier to create, automatically populated with a low effort from customers,
- Hosted by yourself: more expensive, more complex, and harder to fill out, but with better prospects of customer engagement.
The landing page should always end with a thank you note. Also, a good practice example is to offer some kind of trial or schedule a short demo within your thank you page.
Create useful content
People are usually annoyed by ads. There is a way to address this: create compelling marketing content that reaches your customers’ pain points, interests, needs, and concerns. Here are some examples:
- Fresh news stories relevant to your SaaS products,
- How-to guides,
- Blog posts,
- Hot takes,
- Infographics,
- Some relevant educational content.
Everything needs to be concise, unique, relatable, and shareable. Titles should be interesting and relevant, using keywords associated with your SaaS product. Content needs to be engaging, fresh, and weekly. Some flashy, rich media ad formats can always improve customer engagement.
An important feat of useful ad content is its visibility to the right people, ie. other SaaS executives.
Connect with other Saas companies executives
To manage LinkedIn connections well means to fully appreciate the possibilities LinkedIn offers, especially when we talk about connecting to other SaaS executives. The following three basic targeting approaches can be used effectively in achieving this:
- Warm traffic targeting
- Cold traffic targeting
- Account-based targeting
Warm targeting means contacting LinkedIn connections who are not yet our customers, but with whom we already have some contact. Cold targeting is connecting with audiences unaware of your SaaS products yet. Account-based marketing refers to linking to certain executives that you think would be interested in your SaaS.
Conclusion
Given the current standards, 2023 will see an even more competitive SaaS market.
To fully grow your business you need to master as many good marketing strategies as possible. And LinkedIn as a top business platform is probably the most important asset to obtain.
There are ways to manage your LinkedIn connections so to improve your SaaS market share.
This can be best achieved by applying the aforementioned good standards of creating solid lead gen forms, creating effective landing page funnels, and valuable content.
4 min read
How to Manage Your Investment Portfolio as a SaaS Business
By Lilly Miller on Nov 23, 2022 7:32:55 AM
How to Manage Your Investment Portfolio as a SaaS Business
4 min read
How To Improve Employee Productivity with AI
By Kat Sarmiento on Nov 19, 2022 12:49:31 PM
How To Improve Employee Productivity with AI
4 min read
5 Key Funding Options For Your Company
By admin on Oct 10, 2022 12:30:08 PM
5 Key Funding Options For Your Company
3 min read
How To Protect Your Business From Financial Crimes
By Miley Dowing on Sep 27, 2022 9:31:12 AM
4 min read
How to Develop an SEO Strategy for Your SAAS Company
By Lilly Miller on Sep 8, 2022 12:12:33 PM
How to Develop an SEO Strategy for Your SAAS Company
4 min read
What Gig Workers Want in Payments
By Rummz Bajwa on Aug 30, 2022 10:01:22 AM
What Gig Workers Want in Payments
So, you're on your way to becoming a gig worker. Congratulations! You'll be joining the ranks of some of the most innovative and forward-thinking people in the workforce. But what do gig workers need to have a much-improved experience? Payments that fit their lifestyle and work habits for sure!
2 min read
Instant Payouts: A Guide for MarketPlace Instant Payout Providers
By Wayne Akey on Aug 25, 2022 6:45:00 AM
Instant Payouts: A Guide for MarketPlace Instant Payout Providers
The world is changing, folks. Gone are the times when people would accept payments taking days to reach their accounts for work they’ve completed. Nowadays, when a freelancer or employee completes their job, they want to know that they’ve been paid immediately.
4 min read
Why You Should Do a Jail History Check on a Business Partner
By Naomi Cook on Aug 23, 2022 1:35:21 PM
Photo by fauxels: https://www.pexels.com/photo/man-in-brown-sport-shirt-shaking-hands-of-man-3184294/
Why You Should Do a Jail History Check on a Business Partner
From a financial and operational standpoint, entering into a business partnership is an excellent strategic choice.