Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of..
WordPress is one of the most popular back-ends for websites to use. Some estimates say that nearly 19% of all websites use WordPress.
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even..
"Is Your Customer Experience Technology Helpful or Creepy?" by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article..
There's plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your..
Top 5 must haves before integrating with any Payment Gateway.
The #1 MUST HAVE is probably the least thought about decision making criteria yet arguably the most important.
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven..
There’s a lot of pressure put on sales reps to produce. It’s a tough game that often produces quick burnout. To make things even worse, many sales reps arrive at work each day with the fear they’re only as “good” as their last sale. Sam Laber shares..
At a glance, Liam McIvor Martin has provided the world with some critical information about how and where employees spend their time on the Web. Keep in mind that the keyword is ‘employees’. What it may indicate is that the most used website (Google..
Data Hostaging in the Payment Processing World.
You may have heard of someone’s computer being hijacked with messaging demanding they pay for alleged wrong doings or to be able to get important data back. Typically referred to as Ransomware, this malware..
Is Your Staff Aware Of The Difference Between Configurability and Customization?
If you are an Old School fan, and really who isn't ? - you know the scene I am talking about: Will Farrell naked, and standing in the middle of the street saying to his wife “Everybody’s doing it”
From a previous post we have already covered exactly what an ACH is and the raw flow between a business and the banks. So what is Processing of ACH Payments? First let's quickly re-examine the role the banks play; specifically as it relates to..
Companies with a need to accept credit cards or debit cards require a Merchant Account. Sometimes the term Merchant Account gets confused with Payment Gateway. They are separate components to accepting cards, but are often provided in a bundled..
In the course of a few years, cloud computing has moved from the fringe to the norm for businesses looking to make their operations more efficient. IDG Enterprise’s 2014 Cloud Computing Survey found that the majority of businesses today (69 percent) are..
President Barack Obama arrived in Silicon Valley bearing a gift for Tim Cook: a seal of approval for Apple Pay.
Data Hostaging in the Payment Processing World. You may have heard of someone’s computer being hijacked with messaging demanding they pay for alleged wrongdoings or to be able to get important data back. Typically referred to as Ransomware, this..
Top 5 must haves before integrating with any Payment Gateway. The #1 MUST HAVE is probably the least thought about decision making criteria yet arguably the most important.You MUST make sure your payment gateway partner values your customers as..