As SaaS marketers know, trust is a key factor in running a successful business. Getting customers to sign up for a Free Trial of your software may, at first, be the result of a strong indoctrination process that gets prospects to know, like, and trust..
New innovations revitalize the field of business. They multiply the reach of the typical business by allowing one individual to significantly expand his or her reach.
If you’re interested in learning more about how to beef up your knowledge about building WordPress plugins, Phil Derksen offers some keen insights. There are some great links to learning resources and developers tools that are sure to come in handy...
It’s easier than one would think for tech companies to overspend at the initial startup stage. Bright minds who dream of unlimited possibilities can cause things to go south in a hurry. Millions of dollars can be wasted in the blink of an eye. A lot..
Technology advances in such ways that reliable technology gets replaced by more efficient technology. Software like Microsoft Access was once the main software that many businesses used to track sales, customer information and countless other things..
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of..
WordPress is one of the most popular back-ends for websites to use. Some estimates say that nearly 19% of all websites use WordPress.
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even..
Becoming a Payment Facilitator, Payment Service Provider [PSP] or Payment Aggregator.
In Payment Aggregation, being a Payment Facilitator can be thought of as being a Master Merchant, facilitating credit and debit card transactions for sub-merchants..
"Is Your Customer Experience Technology Helpful or Creepy?" by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article..
There's plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your..
Top 5 must haves before integrating with any Payment Gateway.
The #1 MUST HAVE is probably the least thought about decision making criteria yet arguably the most important.
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven..
There’s a lot of pressure put on sales reps to produce. It’s a tough game that often produces quick burnout. To make things even worse, many sales reps arrive at work each day with the fear they’re only as “good” as their last sale. Sam Laber shares..
At a glance, Liam McIvor Martin has provided the world with some critical information about how and where employees spend their time on the Web. Keep in mind that the keyword is ‘employees’. What it may indicate is that the most used website (Google..
Data Hostaging in the Payment Processing World.
You may have heard of someone’s computer being hijacked with messaging demanding they pay for alleged wrong doings or to be able to get important data back. Typically referred to as Ransomware, this malware..
Is Your Staff Aware Of The Difference Between Configurability and Customization?
If you are an Old School fan, and really who isn't ? - you know the scene I am talking about: Will Farrell naked, and standing in the middle of the street saying to his wife “Everybody’s doing it”