Millennials Want Self-Checkout With Mobile Payments
Millennials like self-checkout — but they’d like it even more if they could use mobile payments there, according to results from a new survey commissioned by location-based mobile marketing vendor Retale.
While 20 percent of the survey’s 1,000-plus U.S. adult respondents said they’d like to have a mobile payment option at self-service checkout kiosks, the number was 26 percent among those age 18 to 34, versus 16 percent for those over 34.
Millennials were also more likely to have used self-checkout (91 percent, versus 81 percent for age 35 and up) and more likely to say they liked self-checkout because they “don’t like interacting with cashiers” (20 percent, against 12 percent for all those surveyed). And fewer of those younger shoppers said they often need help from a store associate when using self-checkout (37 percent, versus 47 percent of 35-and-olders). Still, 53 percent of all those surveyed want at least one store employee around to make sure self-checkout goes smoothly.