Wayne Akey

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Reducing Credit Card Declines With Proactive & Reactive Outreach

If you’re a business owner, you know how frustrating it can be to wait to collect on payments. Accepting credit cards is meant to ease some of that frustration with faster acceptance and payment from customers.

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Saas Payment Processing: Two Powerful Ways to Create Massive Profit Growth

"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." - Archimedes

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Reducing Credit Card Declines: How Subscription Billing Management Providers Can Address Business’s Biggest Revenue Threat

Imagine you are a business owner with 500 customers that you bill $100 per month on a recurring basis. Your business runs and plans based on $50,000 per month coming in the door on a regular basis. It took a long time and a lot of work to get to the..

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Minimize Credit Card Declines using the Credit Card Recurring Indicator

Payment collection is vital for merchants relying on subscriptions and recurring billing. Unfortunately, credit card decline rates present a serious challenge when processing recurring payments. Declines can result from fraud, reissued cards, the..

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Lifetime Customer Value: Your Secret Weapon and MVM

Lifetime Customer Value

For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer..

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Building Your SaaS Business from the Ground Up Through Effective Networking

While IT, and SaaS specifically, are booming industries right now, it is easy to get dazzled by the possibilities and miss out on the important building blocks of an effective marketing strategy.

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What Every SaaS Marketer Should Know About Inbound Marketing

If you’re an SaaS marketer or service provider and you’re looking to create a viable inbound marketing budget, you’re in for a big surprise if you’re hoping to follow present-day conventional marketing methods.

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Partner up or Die: The new business paradigm

New business partnerships are announced daily. LevelUp and Sprint, Apple and Wells Fargo, Verizon and Comcast, Ford and Microsoft to name just a few. But big names aren’t the only ones to benefit from strategic partnerships.

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Expert Interview Series: Authorize.net founder and Payment Gateway inventor, Jeff Knowles

Payment Gateways play an integral role in facilitating ecommerce. Without the creation of a secure method for moving sensitive data the ability to conduct non face to face commerce could not have happened. Today there are many gateway providers..

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Google's Pony Express

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Why Mobile Payments Aren’t Working and How to Fix It

If you are an Old School fan, and really who isn't ? - you know the scene I am talking about: Will Farrell naked, and standing in the middle of the street saying to his wife “Everybody’s doing it”

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Payment Gateway 5 Must Haves

Top 5 must haves before integrating with any Payment Gateway. The #1 MUST HAVE is probably the least thought about decision making criteria yet arguably the most important.You MUST make sure your payment gateway partner values your customers as..

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