Wayne Akey

"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." - Archimedes

Imagine you are a business owner with 500 customers that you bill $100 per month on a recurring basis. Your business runs and plans based on $50,000 per month coming in the door on a regular basis. It took a long time and a lot of work to get to the..

Payment collection is vital for merchants relying on subscriptions and recurring billing. Unfortunately, credit card decline rates present a serious challenge when processing recurring payments. Declines can result from fraud, reissued cards, the..

Payment aggregation or payment facilitation allows one entity, or master merchant, to process or facilitate payments on behalf of sub merchants.

For a business owner, selecting the best and most cost-effective method of accepting customer payments can be confusing and overwhelming, particularly as the range of payment options continues to grow.

Lifetime Customer Value

For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer..

While IT, and SaaS specifically, are booming industries right now, it is easy to get dazzled by the possibilities and miss out on the important building blocks of an effective marketing strategy.

If you’re an SaaS marketer or service provider and you’re looking to create a viable inbound marketing budget, you’re in for a big surprise if you’re hoping to follow present-day conventional marketing methods.

New business partnerships are announced daily. LevelUp and Sprint, Apple and Wells Fargo, Verizon and Comcast, Ford and Microsoft to name just a few. But big names aren’t the only ones to benefit from strategic partnerships.

Payment Gateways play an integral role in facilitating ecommerce. Without the creation of a secure method for moving sensitive data the ability to conduct non face to face commerce could not have happened. Today there are many gateway providers..

If you are an Old School fan, and really who isn't ? - you know the scene I am talking about: Will Farrell naked, and standing in the middle of the street saying to his wife “Everybody’s doing it”

Becoming a Payment Facilitator, Payment Service Provider [PSP] or Payment Aggregator. Being a Payment Facilitator can be thought of as being a Master Merchant, facilitating credit and debit card transactions for sub-merchants within your payment..