Agile Payments Blog

Gene Krause

Gene has been consulting businesses of all sizes for 20 years and providing them with strategic payments and gateway integrations.

Recent Posts

8 min read

Six Great Articles about SaaS Marketing

By Gene Krause on Apr 8, 2016 11:07:45 AM

If you are running a SaaS (Software as a Service) business you are always looking for good advice that can propel your business forward. Here are summaries of six articles that provide solid useful advice on SaaS marketing strategy and SaaS marketing metrics that you can use. If you want to read them more fully, follow the link at the end of each summary.

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1 min read

Why the World Would End Without SaaS Marketing

By Gene Krause on Mar 22, 2016 5:07:32 PM

Sure in-house IT has worked for us and may still have its place in some environments. However, with all the start-ups popping up, a solution was necessary to meet the demands of businesses in need of a more efficient way to manage software. SaaS is shaping up to be the leading trend for software-driven operations in the years to come. As cloud software increases its flexibility, offering more scalability and less overhead, companies may be ditching traditional hosting in favor of SaaS.

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7 min read

8 Ways to Become the MacGyver of Saas Marketing

By Gene Krause on Mar 21, 2016 10:29:18 AM

MacGyver had a knack for finding a quick solution to an immediate problem. It's this same frame of mind that's required to meet the needs of potential customers you hope to reach through SaaS marketing. An effective SaaS marketing strategy is one based on an understanding to the typical SaaS marketing funnel that's also built on trust established through productive lead generation, careful monitoring of SaaS marketing metrics, and the creation of meaningful customer partnerships.

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1 min read

13 BS Facts About SaaS Marketing Everyone Thinks Are True

By Gene Krause on Mar 17, 2016 6:27:45 PM

The old adage is definitely true—a lie told often enough becomes the truth. Of course, we've all had this experience before, often discovering that some of the "facts" we were taught in elementary school are not true. However, this phenomenon is not necessarily something that just occurs in childhood. 

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10 min read

How To Market Your SaaS On LinkedIn With Style

By Gene Krause on Mar 3, 2016 10:07:57 PM

In today’s SaaS world, personal branding is everything. A strong, optimized LinkedIn profile can brand you as a professional in the eyes of the world. Your profile provides the perfect opportunity to share your accomplishments and showcase endorsements. 

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1 min read

Sales and Marketing Predictions for 2016

By Gene Krause on Feb 29, 2016 9:55:29 PM

The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is equally important that business owners and their representatives have accurate knowledge about current and emerging sales and marketing trends. 

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7 min read

Use These Tips To Beat Churn In Your SaaS

By Gene Krause on Feb 24, 2016 4:15:56 PM

Many SaaS companies have difficulty attracting new customers. Despite the fact that many of them receive a healthy number of new signups, they have difficulty converting the signups into active users. When you run a SaaS company, there are a few major goals that you should strive to accomplish.

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8 min read

How To Use Email Drip Campaigns To Improve Churn

By Gene Krause on Feb 12, 2016 8:56:57 PM

Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering software as a service, it seems like the majority of them are going about getting users the same way.

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2 min read

How To Sell Your SaaS With Influencer Marketing [Infographic]

By Gene Krause on Feb 2, 2016 2:43:47 PM

Increase SasS sales in 2016 with new web-base marketing techniques. Embrace the intimate audience social media brings as you continue to expand your customer base in the coming years. The world has moved online and you should make your name known. One key technique to facilitate this growth is incorporating an Influencer.

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1 min read

Sell More Of Your SaaS Product In 2016 [Infographic]

By Gene Krause on Jan 25, 2016 11:12:58 PM

So how ready are you to crush your product sales numbers in 2016? Since it's the beginning of a new year we'd like to help get you started in the right direction towards making that happen. Most of the SaaS providers we provide payment gateway solutions to are forever testing new ways to increase their sales.

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7 min read

Five Simple Inbound Marketing Steps To Promote Your SaaS

By Gene Krause on Jan 20, 2016 10:40:48 AM

In general terms, inbound marketing is about leading people to your website from other areas across the Internet. The attraction is the key to this method of online advertising, but often marketers resort to interruptive technologies like banners and popup ads, cold-calling, and email campaigns. 

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7 min read

Why You Should Be Measuring Metrics In Your SaaS Business

By Gene Krause on Jan 14, 2016 12:22:31 PM

Metrics driven business models are the wave of the future. However, many early adopters of the metrics-driven method have limited themselves to only measuring the metrics that they feel are the most important. In some cases, they may have actually been limiting the usefulness of their data by not gathering enough information about the total picture.

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7 min read

Getting the Most Out of Content Marketing for Your SaaS

By Gene Krause on Dec 26, 2015 4:30:33 PM

Content marketing can be an extremely valuable strategy for SaaS companies. It's one of the best ways to get qualified leads for your business. It can also be a powerful way to build your brand. Content marketing is a chance for you to get your message across in a way that's helpful and educational.

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8 min read

Powerful SaaS Tools That Every Startup Needs to Consider

By Gene Krause on Dec 14, 2015 9:02:34 PM

As many as 310 adults out of 100,000 start new businesses every month. While that percentage may seem small, incremental at best, it is an important and welcomed sign of business activity. The fact remains that unemployment, wage growth, and productivity are driven by new entrepreneurial activities.

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8 min read

The Past, Present, and Future of SaaS

By Gene Krause on Dec 11, 2015 4:28:39 PM

Software-as-a-service, also termed SaaS, isn’t exactly new, but it is quickly growing in popularity as the best way for businesses to access important applications.

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7 min read

Hacking Your SaaS Enterprise All the Way to Success

By Gene Krause on Nov 16, 2015 3:13:12 PM

Are you familiar with the concept of hacking? It’s interesting how the word “hack” has changed over time. The one thing that has remained intact is its core meaning. When something is hacked, its secrets are revealed.

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7 min read

Tips For Setting Up Your SaaS Marketing Plan

By Gene Krause on Nov 6, 2015 9:50:19 PM

Greg Lemond, Tour de France winner, once said that the tour doesn't get any easier, you just move faster. The same is possibly true when transitioning from the product market to the SaaS company growth stage.

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1 min read

19 SaaS Buzzwords You Should Know [Infographic]

By Gene Krause on Nov 6, 2015 2:36:13 PM

How up are you on the latest buzzwords floating around SaaS these days? Just in case you're a little rusty on them, we put together this infographic for you that shares the definitions from 19 of the most important buzzwords in SaaS.

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7 min read

SaaS Companies That Used Unorthodox Advertisement Methods

By Gene Krause on Oct 20, 2015 1:36:52 PM

Every good story needs to have an interesting plot full of unexpected twists and turns. Most people would be surprised to hear some of the stories that SaaS companies have gone through to get to their successful positions today.

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5 min read

12 KPIs Your SaaS Company Should Be Tracking

By Gene Krause on Oct 10, 2015 10:43:33 PM

Wondering what key performance indicators your SaaS company should be tracking? Like I mentioned in past posts, we provide payment gateways for SaaS providers here at Agile Payments so I get a lot of opportunities to speak with SaaS executives every day.

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6 min read

Here's 9 SaaS Bloggers You Should Be Following

By Gene Krause on Oct 3, 2015 6:13:40 PM

Looking for a great Software as a Service blogger you can turn to for the information you need to make your own SaaS more profitable?

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8 min read

How to Figure Out the Match Behind SaaS Valuation

By Gene Krause on Sep 17, 2015 5:47:20 AM

SaaS startups are catching fire lately. However, SaaS poses particular challenges when it comes to valuation and marketing forecasts.

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9 min read

Effective Ways to Market Your SaaS Product

By Gene Krause on Sep 10, 2015 7:38:05 PM

Successful SaaS marketing, whether you’re new to the game or a seasoned professional, is an ongoing process. Many SaaS companies manage to land qualified customers, only to lose them in the first 90 days.

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9 min read

The Benefits of Using LinkedIn to Grow Your SaaS Company

By Gene Krause on Aug 27, 2015 8:08:59 PM

Let's face it...Finding new customers for your SaaS isn't the easiest job in the world. There are always better ways to find customers. So stop doing it the hard way!

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9 min read

Overcoming the Top 5 Objections to SaaS

By Gene Krause on Aug 18, 2015 6:37:41 AM

So you wanna hear the good news or the bad news first regarding your SaaS service? Software as a service, SaaS or "cloud services," are as common as peanut butter and jelly sandwiches anymore.

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