7 Essential Components That a Successful SaaS Website Should Have
As a SaaS company, your site is your storefront, and this is where you need to make an excellent first impression. You need to showcase your products to turn your visitors into paying customers.
Your SaaS web design greatly influences your conversion rates and, therefore, your business' success.
So, what do you need to do in your SaaS site to maximize its effectiveness? Here are the eight must-have elements that you should incorporate:
1. Effective value proposition
A great value proposition will communicate what sets your business from other brands in the marketplace. With this, you need to share what makes you stand out from the rest of the pack. Doing so creates an excellent selling point for your product.
Moreover, when creating a value proposition, you need to know what your software does and what it bets. This is what you do and do best, all in one sentence.
2. Product overview or demo video
It briefly describes your product, why it solves your prospect's pain points, and how it gives you the desired results. This highlights your products' primary benefits and features so that visitors are compelled to subscribe to your service.
Having a demo video will show how your product works. It also allows your prospects to see how your software is an action in just a minute or two when enhancing engagement in your site content—knowing how your application work will bet the reading paragraphs of copy.
3. Strong CTAs
An aesthetic site with excellent information is pointless if you don't channel your attention to action. Including CTA buttons is a fantastic way to capture leads, get prospects in your sales funnel, and establish relationships with your customers.
The CTAs that you use are pretty straightforward, such as "Get my Free Trial," "Get Started," or "Learn More."
Moreover, the CTA that you use should also ask your visitors to:
- Share their email (usually with a free product or service in return) so that you can add them to your list
- Sign up for a free trial
- Start the subscription to your service
4. Social proof or testimonials
Another important aspect in assisting conversions is social proof or testimonials.
As your SaaS business grows, you need to use customer recommendations. This is a compelling way to enhance your service offerings and convince other people that your SaaS product is right for them.
Here are the four most important reasons why it's important to use testimonials:
- Build trust. 72% said positive reviews help them trust a business more. Creating that trust in the SaaS space is key to winning more conversions and boosting your brand.
- Show your customers. This feature could either be a star or number rating. You can also place a name or a face to every review. This helps you build trust and a better connection with prospects.
- Insights on how to use your SaaS product. A great testimonial is one that not only provides reviews about a product or service. But it also tells a story of how it's being used daily.
- Feature comparisons. Another great way to showcase your offerings is via feature comparisons. This is usually what your customers expect if they're on trial or to buy your product. It gives them an insight into what to expect if they use the software. Examples are static images, GIFs, and video tutorials.
5. Product features and benefits
The product feature section will highlight an essential feature of your program. That way, visitors will understand the software's unique selling points and how they can apply them.
Make sure that you organize your content in a way that visitors can scan your site. They'll also understand what the most significant characteristics of your products are.
At SuggestInfo, (web development company in india) we also tell our clients to use short paragraphs or short headings as well. That way, your texts will be easier to read. You may also want to include screenshots and a copy that will highlight critical advantages.
6. Clear pricing
A pricing page is also valuable to your prospects in their customer journey's consideration and decision stage. This basically lists your plans and packages and the perks that come with them. This could be presented via a chart or grid for easy comparison.
7. Relevant media and content
You may already know that content is king. But if it isn't relevant to the software you're offering, then there's no point in putting it up on your site.
The thing is, your customers want to get accurate information as quickly as possible. So make sure you don't publish irrelevant content that won't do your business any good.
You may also want to include photos showing how the software works in action, share articles that help them use your software, and other essential tips and tricks for your audience.
8. Give users the help that they need
One of the main reasons that businesses gravitated to SaaS in the first place is that they're already tired of unsupported software. Generally, it shouldn't take at least 24-48 hours to access the help you need to leverage a product. That's why they're paying for your service in the first place.
So, ensure you incorporate helpful hints and tools in your user interface. Make sure they also get access to personalized assistance built into your interface. With just a click of a button, users should be able to navigate helpful resources.
That includes chat boxes and other ways they can connect with an actual person to help them navigate their way through a problem.
Over to You
So, there you have it. Your SaaS company can massively benefit from optimizing your site and ensuring that all essential parts are found there.