Agile Payments Blog

4 min read

7  Tips to Increase Your SaaS Website Leads and Sales

By Lilly Miller on Dec 8, 2022 12:21:58 PM

7 Tips to Increase Your SaaS Website Leads and Sales



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1 min read

How PushPayments Can Transform Online Checkouts

By Wayne Akey on Dec 8, 2022 8:13:34 AM

PushPayments, also called consumer-permissioned payments, can completely eliminate payment chargebacks and reduce payment processing fees by 50% compared to credit card payments.

Topics: Push Payments
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4 min read

LinkedIn Marketing Tips for SaaS Startups in 2023

By Brenda Jones on Nov 29, 2022 8:32:32 AM

LinkedIn Marketing Tips for SaaS Startups in 2023

Learn to promote your startup marketing by reaching your customers and SaaS executives through lead gen forms, creating effective landing page funnels and useful content 

The vital issue for any startup, especially a “Software as a Service” company, is good marketing. These are the steps you want to take to fully utilize this process:

  1. Introduce your product to the right audience,
  2. Position this product by lead generation,
  3. Build awareness of your product by creating useful content,
  4. Connect to valuable businesses and their executives.

Owning a SaaS startup means that you need to attract new customers as fast as possible, and LinkedIn is probably the best place to achieve this. 

LinkedIn Ads’ power in lifting businesses off the ground is proven. Using them can be extremely efficient and cost-friendly. 

To grow involvement and interest in your SaaS company you need a well-designed LinkedIn marketing strategy. And the first step in achieving this is finding the right audience.

Find the right audience

A good marketing strategy means extending to those unaware of your business. This means producing content to reach a relevant audience, by adhering to the following guidelines:

  • Define your target audience by using a checklist of questions about your buyer's persona,
  • Communicate to professionals who will use your product,
  • Use jargon they will understand,
  • Focus on the pain points your SaaS product will fix.

Here are some tips to improve targeting and increase the conversion rate of your LinkedIn Ads:

  • Use videos - this lowers the ad costs,
  • Don’t block out specific industries - maximize the ad reach,
  • Don’t use the first ad edit - test different versions to see what works best,
  • Keep ads engaging - try to include any form of lead generation.

Using Lead generation forms 

A lead generation form is a web form for acquiring emails and other professional information about potential customers.

LinkedIn supports an array of lead gen forms. This way you can easily reach potential customers, capture leads, and turn them into actual clients.

Here are some tips for useful gen forms:

  • Give your gen form a snappy name or headline, 
  • Describe benefits for the customer, 
  • Add a privacy policy link,
  • Identify the data you want to collect from your leads,
  • Add a thank you page.

Once you’ve reached a potential customer, you need to contact them as soon as possible, and to achieve that - a good landing page is of great assistance.

Create a landing page funnel 

When you click on a LinkedIn ad, what you get is called a LinkedIn Ad landing page. It’s a webpage set up to encourage LinkedIn connections to take action. These pages need to provide customers with clear and compelling data and encourage them to take action.

Landing pages can be:

  1. LinkedIn generated: cheaper, easier to create, automatically populated with a low effort from customers,
  2. Hosted by yourself: more expensive, more complex, and harder to fill out, but with better prospects of customer engagement.

The landing page should always end with a thank you note. Also, a good practice example is to offer some kind of trial or schedule a short demo within your thank you page.

Create useful content

People are usually annoyed by ads. There is a way to address this: create compelling marketing content that reaches your customers’ pain points, interests, needs, and concerns. Here are some examples:

  • Fresh news stories relevant to your SaaS products,
  • How-to guides,
  • Blog posts,
  • Hot takes,
  • Infographics,
  • Some relevant educational content.

Everything needs to be concise, unique, relatable, and shareable. Titles should be interesting and relevant, using keywords associated with your SaaS product. Content needs to be engaging, fresh, and weekly. Some flashy, rich media ad formats can always improve customer engagement.

An important feat of useful ad content is its visibility to the right people, ie. other SaaS executives.

Connect with other Saas companies executives

To manage LinkedIn connections well means to fully appreciate the possibilities LinkedIn offers, especially when we talk about connecting to other SaaS executives. The following three basic targeting approaches can be used effectively in achieving this:

  1. Warm traffic targeting
  2. Cold traffic targeting
  3. Account-based targeting

Warm targeting means contacting LinkedIn connections who are not yet our customers, but with whom we already have some contact. Cold targeting is connecting with audiences unaware of your SaaS products yet. Account-based marketing refers to linking to certain executives that you think would be interested in your SaaS.  

Conclusion 

Given the current standards, 2023 will see an even more competitive SaaS market. 

To fully grow your business you need to master as many good marketing strategies as possible. And LinkedIn as a top business platform is probably the most important asset to obtain. 

There are ways to manage your LinkedIn connections so to improve your SaaS market share. 

This can be best achieved by applying the aforementioned good standards of creating solid lead gen forms, creating effective landing page funnels, and valuable content.

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4 min read

How to Manage Your Investment Portfolio as a SaaS Business

By Lilly Miller on Nov 23, 2022 7:32:55 AM

How to Manage Your Investment Portfolio as a SaaS Business

 

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4 min read

How To Improve Employee Productivity with AI

By Kat Sarmiento on Nov 19, 2022 12:49:31 PM

How To Improve Employee Productivity with AI

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4 min read

5 Key Funding Options For Your Company

By admin on Oct 10, 2022 12:30:08 PM

5 Key Funding Options For Your Company

Topics: Blog
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3 min read

How To Protect Your Business From Financial Crimes

By Miley Dowing on Sep 27, 2022 9:31:12 AM

(via: https://pixabay.com/illustrations/phishing-fraud-cyber-security-3390518/)

Topics: Blog
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4 min read

How to Develop an SEO Strategy for Your SAAS Company

By Lilly Miller on Sep 8, 2022 12:12:33 PM

How to Develop an SEO Strategy for Your SAAS Company

 

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4 min read

What Gig Workers Want in Payments

By Rummz Bajwa on Aug 30, 2022 10:01:22 AM

What Gig Workers Want in Payments

So, you're on your way to becoming a gig worker. Congratulations! You'll be joining the ranks of some of the most innovative and forward-thinking people in the workforce. But what do gig workers need to have a much-improved experience? Payments that fit their lifestyle and work habits for sure! 

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2 min read

Instant Payouts: A Guide for MarketPlace Instant Payout Providers

By Wayne Akey on Aug 25, 2022 6:45:00 AM

Instant Payouts: A Guide for MarketPlace Instant Payout Providers

The world is changing, folks. Gone are the times when people would accept payments taking days to reach their accounts for work they’ve completed. Nowadays, when a freelancer or employee completes their job, they want to know that they’ve been paid immediately. 

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4 min read

Why You Should Do a Jail History Check on a Business Partner

By Naomi Cook on Aug 23, 2022 1:35:21 PM

Photo by fauxels: https://www.pexels.com/photo/man-in-brown-sport-shirt-shaking-hands-of-man-3184294/

Why You Should Do a Jail History Check on a Business Partner 

From a financial and operational standpoint, entering into a business partnership is an excellent strategic choice. 

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2 min read

Instant Payouts: A Guide for SaaS Platforms

By Wayne Akey on Aug 22, 2022 12:38:36 PM

Instant Payouts: A Guide for Saas Platforms

The world is changing, folks. Gone are the times when people would accept payments taking days to reach their accounts for work they’ve completed. Nowadays, when a freelancer or employee completes their job, they want to know that they’ve been paid immediately. 

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4 min read

7 Essential Components That a Successful SaaS Website Should Have

By Andi Croft on Aug 17, 2022 12:35:16 PM

7 Essential Components That a Successful SaaS Website Should Have

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3 min read

How To Create An eCommerce Privacy Policy, And Why You Should Do So Now

By Madeline Miller on Jul 13, 2022 10:32:36 AM

How To Create An eCommerce Privacy Policy, And Why You Should Do So Now

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2 min read

Instant Payout Providers

By Wayne Akey on Jul 5, 2022 10:21:59 AM

Instant Payout Providers Help You Build Your Business

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2 min read

Instant Payout Solutions

By Wayne Akey on Jun 30, 2022 2:39:52 PM

Instant Payout Solutions

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5 min read

8 Best Practices for Managing SaaS Contracts & Agreements

By Andi Croft on Jun 27, 2022 8:26:26 AM

8 Best Practices for Managing SaaS Contracts & Agreements

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4 min read

Effective Ways E-Commerce Companies Can Protect Customer Data

By Lilly Miller on Jun 8, 2022 1:28:24 PM

Effective Ways E-Commerce Companies Can Protect Customer Data



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4 min read

How to Optimize Your Online Payment Process for Higher Conversion Effectively

By Andi Croft on May 25, 2022 7:39:39 AM

How to Optimize Your Online Payment Process for Higher Conversion Effectively

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6 min read

10 Actionable B2B Lead Generation Strategies for SaaS Businesses

By Andi Croft on May 19, 2022 10:44:59 AM

10 Actionable B2B Lead Generation Strategies for SaaS Businesses

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6 min read

Benefits of CRM for Accounting: Productivity Enhancement Guarantee

By Ethan Millar on Apr 25, 2022 8:22:12 AM

 

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4 min read

How SaaS Companies Can Take Advantage of Account-Based Marketing

By Andi Croft on Apr 22, 2022 8:26:23 AM

How SaaS Companies Can Take Advantage of Account-Based Marketing

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4 min read

How to Improve Operational Efficiency Using Workflow Automation

By Lilly Miller on Apr 19, 2022 8:08:39 AM

How to Improve Operational Efficiency Using Workflow Automation

 

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4 min read

Protect Your Customers by Using Secure Payment Systems

By Naomi Cook on Mar 9, 2022 7:30:20 AM

Photo by Ivan Samkov from Pexels

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2 min read

5 Tools To Conduct Surveys For Your Online Ventures

By Andy Dawson on Mar 6, 2022 1:36:14 PM

5 Tools To Conduct Surveys For Your Online Ventures

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