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Sales and Marketing Predictions for 2016

The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is equally important that business owners and their representatives have accurate knowledge about current and emerging sales and marketing trends. 

It is also important that you know which sales and marketing techniques engage customers today, tomorrow and years to come. After all, the measures you take in these areas are often the first point of contact you have with your target audience. These interactions can imprint a positive or negative first impression on customers.

We recently looked at the current sales and marketing trends worldwide over the last year that appear to have made the biggest splash across markets. We then used this research data to create an infographic of 2016 predictions designed to help business owners and their sales and marketing teams develop campaigns that can create the highest possible positive impressions. Although there are numerous trends that business owners, employees and/or outsourced firms can take advantage of today to achieve short-term and long-term goals, our research has revealed vital information about the following six areas that we believe can help in the improvement of existing campaigns and development of new ones:

  • Analytics
  • E-Commerce
  • SaaS and Platforms
  • Evolved Methodologies
  • Artificial Intelligence
  • Shared Data

We believe that this information can help business owners make their sales and marketing teams more knowledgeable, efficient and faster and better able to work together and with customers, vendors and others. We also believe that applying this knowledge to your business can help optimize it at a variety of levels. Even if you choose to only improve one of these areas, we see the adoption of any one of these trends as critical to generating higher sales leads and referrals in 2016. Additionally, new sales and marketing strategies based on any of these predictions can help generate greater word of mouth advertising, brand recognition and search results ranking in a highly competitive world.

Sales-and-Marketing

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Gene Krause

Gene has been consulting businesses of all sizes for 18 years and providing them with strategic payments and gateway integrations.

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