Instagram for business marketing is no longer reserved to clothing lines. Instagram is a free social network and online program that enables users to share, edit and take photos. Users can connect through email, Instagram's platform, or other popular..
Not conquering SaaS challenges can take some startup companies down. There are some companies rooted in the SaaS 1.0 era that didn’t make the cut. They had to develop their own delivery capabilities, software development resources, and company..
SaaS companies distribute software and make it available to customers over the Internet. Cloud-computing technology is at the core of what makes things move. As SaaS becomes more popular, more companies will get on board in favor of this type of..
Marketing for any business can be a challenge and marketing for something that has no physical presence can be extremely difficult. The same goes for marketing anything that constantly changes for marketing anything that deals with B2B. Finding the..
When it comes to any SaaS company, SaaS lead nurturing should be an integral part of the company’s success strategy. If not, then it is virtually impossible to build customer relationships across multiple channels any other way. SaaS companies,..
If you’re at the helm of an SaaS company, you know how important it is to make sure that prospects becoming customers—and that they remain with your program for the duration. Thus, there are a number of valid reasons why you should pay close attention..
SaaS is a challenging enterprise for even the best of marketers to say the least. VC funding rounds, acquisitions, and marketing all play an important role in whether the company will survive or crash and burn. The biggest challenge for SaaS business..
SaaS is a different animal, and there is a proliferation of SaaS companies in the marketplace where many have a role in delivering SaaS. This means there will always be hurdles for any one company to overcome in providing rapid resolutions when..
SaaS company spends will vary, because the service/business model is different from a normal business model. SaaS companies are always under extreme pressure to grow recurring revenues. The company’s goal is to pay itself back for the cost of..
When you speak of software management solutions, you can find focus and solutions with SaaS business software. Specifically, look for software that helps ensure Customer Success Management.
Think Inbound Marketing Is the Final Answer to SaaS Success? Think Again!
When you consider that SaaS companies are shifting toward cloud-based operations, they are all global by nature. A great thing about SaaS is that it dissolves international and geographic borders as if they don't exist.
At some point, everyone needs to get paid. This also applies to the folks who work hard selling SaaS subscriptions. This can present a challenge for the business owner. Unlike a traditional sales job, the sale doesn’t necessarily end when a customer..
SaaS companies are a unique bunch. Traditional enterprises enjoy the benefits of having customers pay up front for the cost of server software installation. On the other hand, SaaS companies must convince customers to rent software that’s..
Today, many SaaS companies take pride in tech proficiency, so when content marketing is mentioned, they almost completely ignore the concept. During the preliminary stages, most SaaS companies think that features are the major determining factor for..
Software as a Service, or SaaS, marketing can be competitive. Which shouldn't come as kind of surprise to you. You're not the type to let a little stiff competition stand between you and the success of your SaaS? Good. The 21 tips that follow will..
If you are running a SaaS (Software as a Service) business you are always looking for good advice that can propel your business forward. Here are summaries of six articles that provide solid useful advice on SaaS marketing strategy and SaaS marketing..
Lifetime Customer Value
For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer..
Sure in-house IT has worked for us and may still have its place in some environments. However, with all the start-ups popping up, a solution was necessary to meet the demands of businesses in need of a more efficient way to manage software. SaaS is..
MacGyver had a knack for finding a quick solution to an immediate problem. It's this same frame of mind that's required to meet the needs of potential customers you hope to reach through SaaS marketing. An effective SaaS marketing strategy is one..
The old adage is definitely true—a lie told often enough becomes the truth. Of course, we've all had this experience before, often discovering that some of the "facts" we were taught in elementary school are not true. However, this phenomenon is not..
In today’s SaaS world, personal branding is everything. A strong, optimized LinkedIn profile can brand you as a professional in the eyes of the world. Your profile provides the perfect opportunity to share your accomplishments and showcase..
The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is..
Many SaaS companies have difficulty attracting new customers. Despite the fact that many of them receive a healthy number of new signups, they have difficulty converting the signups into active users. When you run a SaaS company, there are a few major..
Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering..