Metrics driven business models are the wave of the future. However, many early adopters of the metrics-driven method have limited themselves to only measuring the metrics that they feel are the most important. In some cases, they may have actually..
Content marketing can be an extremely valuable strategy for SaaS companies. It's one of the best ways to get qualified leads for your business. It can also be a powerful way to build your brand. Content marketing is a chance for you to get your..
As many as 310 adults out of 100,000 start new businesses every month. While that percentage may seem small, incremental at best, it is an important and welcomed sign of business activity. The fact remains that unemployment, wage growth, and..
Software-as-a-service, also termed SaaS, isn’t exactly new, but it is quickly growing in popularity as the best way for businesses to access important applications.
Are you familiar with the concept of hacking? It’s interesting how the word “hack” has changed over time. The one thing that has remained intact is its core meaning. When something is hacked, its secrets are revealed.
Greg Lemond, Tour de France winner, once said that the tour doesn't get any easier, you just move faster. The same is possibly true when transitioning from the product market to the SaaS company growth stage.
How up are you on the latest buzzwords floating around SaaS these days? Just in case you're a little rusty on them, we put together this infographic for you that shares the definitions from 19 of the most important buzzwords in SaaS.
Every good story needs to have an interesting plot full of unexpected twists and turns. Most people would be surprised to hear some of the stories that SaaS companies have gone through to get to their successful positions today.
Wondering what key performance indicators your SaaS company should be tracking? Like I mentioned in past posts, we provide payment gateways for SaaS providers here at Agile Payments so I get a lot of opportunities to speak with SaaS executives every..
Looking for a great Software as a Service blogger you can turn to for the information you need to make your own SaaS more profitable?
SaaS startups are catching fire lately. However, SaaS poses particular challenges when it comes to valuation and marketing forecasts.
Successful SaaS marketing, whether you’re new to the game or a seasoned professional, is an ongoing process. Many SaaS companies manage to land qualified customers, only to lose them in the first 90 days.
Let's face it...Finding new customers for your SaaS isn't the easiest job in the world. There are always better ways to find customers. So stop doing it the hard way!
So you wanna hear the good news or the bad news first regarding your SaaS service? Software as a service, SaaS or "cloud services," are as common as peanut butter and jelly sandwiches anymore.
What does it take to drive sales through your sales funnel? Almost every SaaS company we provide ACH Integration to offers free trials to drive sales and to promote and gain new customers. Almost every SaaS company we provide ACH Integration to..
Have you heard the one about the guy who walks into a bar, drinks a few brews, and gets his coat on and heads for the door without paying?
What's the best way to grow your SaaS business? First, you make sure your rate of customer acquisition is successful. Second, you put together and implement a plan that keeps your customers happy once you win them over.
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven..
There’s a lot of pressure put on sales reps to produce. It’s a tough game that often produces quick burnout. To make things even worse, many sales reps arrive at work each day with the fear they’re only as “good” as their last sale. Sam Laber shares..
At a glance, Liam McIvor Martin has provided the world with some critical information about how and where employees spend their time on the Web. Keep in mind that the keyword is ‘employees’. What it may indicate is that the most used website (Google..