Gene Krause

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7 Must-Haves in a Payment Facilitation Partner

As the idea of Payment Facilitation gains traction, more and more SaaS companies are exploring whether payment processing is for them. Conceptually, it is an attractive feature to introduce: fast, easy, onboarding and new means of revenue generation...

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Can an ACH API benefit your organization?

ACH payments and disbursements aren’t new. ACH payments have been around since 1974, and by the end of 2016, the total volume of ACH processing exceeded $40 trillion. If you have made monthly AutoPay payments for your mortgage, paid a credit card bill..

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Checklist for Finding the Best Payment Aggregation Partner

The number of SaaS companies looking into payment processing on behalf of their customers is growing rapidly. More and more companies are looking at Payment Aggregation | Payment Facilitation as an attractive option to provide a service that offers..

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Understanding Payment Card Industry Compliance

If you’re a SaaS provider considering becoming a Payment Aggregator, or Payment Facilitator (Payfac) as a way to boost your bottom line by providing additional services to users of your application, you’re not alone.

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SaaS Payment Gateway Integration: Is your Payment Gateway a Partner or a One-Way Street?

I have a good friend that makes me laugh a lot. When we talk about someone that seems to only take and gives little value, he says, “Yeah, they name streets after that guy — one way.”

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ACH Aggregation Options for the SaaS Platform Provider

Payment Aggregation, or Payment Facilitation (Payfac) offers SaaS companies the ability to provide another layer of service to their users by acting as a Master Merchant for ACH payment processing. For tech-savvy SaaS platforms that have the resources..

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Why the Payment Aggregator Business Model is Compelling

Payment Aggregation, or Payment Facilitation (Payfac), allows a SaaS company to act as a master merchant for its users. The SaaS provider onboards its clients via a fairly non-intrusive application process, and this easy, fast onboarding makes it..

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SaaS Payments: To Stripe or Not to Stripe

Software as a Service providers (SaaS) have many options when it comes to addressing payment-processing needs. Stripe is a fairly new player in the payments space, but one that has quickly established itself as a  preferred platform for developers.

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SaaS Payment Processing: What are your options?

Software as a Service (SaaS) applications payment needs typically need a shopping cart / payment checkout or the ability to manage recurring or subscription payments. Both present challenges and opportunities for the SaaS platform but our focus will..

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Cracking The SaaS Sales Marketing Code

It’s a new year and 2017 is bound to bring more surprises than any of us could imagine. The goal is not to take you down an exhaustive road of enumeration, but to reexamine the SaaS sales themes we should be focusing on in 2017. The bad thing about..

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Top SaaS Bloggers in 2017

There are many top SaaS bloggers that are making an impact. They’re smart, informed, and they have a handle on the SaaS market. There are varying forecasts estimating the size of the SaaS market. One thing everyone believes is that SaaS markets are..

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How to Grow Your SaaS Business Using Facebook Insights

Have you heard the one about the guy who walks into the bar with his pet baby chimpanzee? Well the way I heard it goes something like this...

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27 SaaS Online Marketing Tools to Use In 2017

What did the elephant say to the naked man? Hey, that's cute but can you breathe through it? Silly right? Isn't that how we all feel whenever a tech peddler asks us to demo one of their new online marketing tools?

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Marketing Your SaaS Business for Dirt Cheap

As an SaaS provider, there’s a strong likelihood that you may not have the same marketing budget as large competitors. Duh, right? Sound too good to be true? I assure you it isn't.

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LinkedIn SaaS - Tips On How To Build A Free Publicity Campaign

If you're looking to set up a kick butt LinkedIn SaaS business publicity campaign, here's the place to get all of your intel. Have you noticed how many journalists, reporters, and bloggers have accounts on LinkedIn? Talk about a bonanza of ink..

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Pinterest Marketing Strategy Tips for Your SaaS

If you’re not using a Pinterest marketing strategy you could be missing out. Pinterest is an extraordinary popular site because of its ability to communicate visually. Marketing with Pinterest matters, and there are reasons why.

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Instagram for Business Marketing: Tips to Pulling It Off

Instagram for business marketing is no longer reserved to clothing lines. Instagram is a free social network and online program that enables users to share, edit and take photos. Users can connect through email, Instagram's platform, or other popular..

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Top SaaS Challenges and Mistakes

Not conquering SaaS challenges can take some startup companies down. There are some companies rooted in the SaaS 1.0 era that didn’t make the cut. They had to develop their own delivery capabilities, software development resources, and company..

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Top SaaS Success Stories in 2016

SaaS companies distribute software and make it available to customers over the Internet. Cloud-computing technology is at the core of what makes things move. As SaaS becomes more popular, more companies will get on board in favor of this type of..

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The Ultimate Guide to SaaS Marketing Tools

Marketing for any business can be a challenge and marketing for something that has no physical presence can be extremely difficult. The same goes for marketing anything that constantly changes for marketing anything that deals with B2B. Finding the..

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How to Win at SaaS Lead Nurturing

When it comes to any SaaS company, SaaS lead nurturing should be an integral part of the company’s success strategy. If not, then it is virtually impossible to build customer relationships across multiple channels any other way. SaaS companies,..

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7 Simple Steps to an Effective SaaS Conversion Rate Optimization Strategy

If you’re at the helm of an SaaS company, you know how important it is to make sure that prospects becoming customers—and that they remain with your program for the duration. Thus, there are a number of valid reasons why you should pay close attention..

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12 Best SaaS Resources to Help Your Business Today

SaaS is a challenging enterprise for even the best of marketers to say the least. VC funding rounds, acquisitions, and marketing all play an important role in whether the company will survive or crash and burn. The biggest challenge for SaaS business..

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Warning: These 9 Mistakes Will Destroy Your SaaS

SaaS is a different animal, and there is a proliferation of SaaS companies in the marketplace where many have a role in delivering SaaS. This means there will always be hurdles for any one company to overcome in providing rapid resolutions when..

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How Much Do SaaS Companies Spend on Marketing?

SaaS company spends will vary, because the service/business model is different from a normal business model. SaaS companies are always under extreme pressure to grow recurring revenues. The company’s goal is to pay itself back for the cost of..

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