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13 BS Facts About SaaS Marketing Everyone Thinks Are True

The old adage is definitely true—a lie told often enough becomes the truth. Of course, we've all had this experience before, often discovering that some of the "facts" we were taught in elementary school are not true. However, this phenomenon is not necessarily something that just occurs in childhood. 

You may not realize how many so-called "truths" that you know are actually just myths. Never has this been more true than in the case of SaaS marketing. A multitude of so-called experts have spouted off so much false wisdom that, unfortunately, some of their statements are now just accepted as facts. When businesses don't investigate their own particular circumstances, they can run into a great deal of trouble when following this prescribed advice. Much of the advice is extremely outdated, which can lead to a lot of unnecessary trouble down the line.

Those who are looking into SaaS marketing are advised to stick with the real, actual facts and the hard data. Businesses who blindly follow any SaaS advice will be sorely disappointed when they lose money while pursuing these methods. Each marketing option should be thoroughly researched before businesses take any action.

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Gene Krause

Gene has been consulting businesses of all sizes for 18 years and providing them with strategic payments and gateway integrations.

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