Payment Aggregation, or Payment Facilitation (Payfac), allows a SaaS company to act as a master merchant for its users. The SaaS provider onboards its clients via a fairly non-intrusive application process, and this easy, fast onboarding makes it..
If you’re a business owner, you know how frustrating it can be to wait to collect on payments. Accepting credit cards is meant to ease some of that frustration with faster acceptance and payment from customers.
"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." - Archimedes
Software as a Service providers (SaaS) have many options when it comes to addressing payment-processing needs. Stripe is a fairly new player in the payments space, but one that has quickly established itself as a preferred platform for developers.
Imagine you are a business owner with 500 customers that you bill $100 per month on a recurring basis. Your business runs and plans based on $50,000 per month coming in the door on a regular basis. It took a long time and a lot of work to get to the..
Payment collection is vital for merchants relying on subscriptions and recurring billing. Unfortunately, credit card decline rates present a serious challenge when processing recurring payments. Declines can result from fraud, reissued cards, the..
Payment aggregation or payment facilitation allows one entity, or master merchant, to process or facilitate payments on behalf of sub merchants.
For a business owner, selecting the best and most cost-effective method of accepting customer payments can be confusing and overwhelming, particularly as the range of payment options continues to grow.
Software as a Service (SaaS) applications payment needs typically need a shopping cart / payment checkout or the ability to manage recurring or subscription payments. Both present challenges and opportunities for the SaaS platform but our focus will..
It’s a new year and 2017 is bound to bring more surprises than any of us could imagine. The goal is not to take you down an exhaustive road of enumeration, but to reexamine the SaaS sales themes we should be focusing on in 2017. The bad thing about..
There are many top SaaS bloggers that are making an impact. They’re smart, informed, and they have a handle on the SaaS market. There are varying forecasts estimating the size of the SaaS market. One thing everyone believes is that SaaS markets are..
Have you heard the one about the guy who walks into the bar with his pet baby chimpanzee? Well the way I heard it goes something like this...
What did the elephant say to the naked man? Hey, that's cute but can you breathe through it? Silly right? Isn't that how we all feel whenever a tech peddler asks us to demo one of their new online marketing tools?
As an SaaS provider, there’s a strong likelihood that you may not have the same marketing budget as large competitors. Duh, right? Sound too good to be true? I assure you it isn't.
If you're looking to set up a kick butt LinkedIn SaaS business publicity campaign, here's the place to get all of your intel. Have you noticed how many journalists, reporters, and bloggers have accounts on LinkedIn? Talk about a bonanza of ink..
If you’re not using a Pinterest marketing strategy you could be missing out. Pinterest is an extraordinary popular site because of its ability to communicate visually. Marketing with Pinterest matters, and there are reasons why.
Credit Card Declines: A Massive Threat to all recurring and subscription billers and billing platforms
Instagram for business marketing is no longer reserved to clothing lines. Instagram is a free social network and online program that enables users to share, edit and take photos. Users can connect through email, Instagram's platform, or other popular..
Not conquering SaaS challenges can take some startup companies down. There are some companies rooted in the SaaS 1.0 era that didn’t make the cut. They had to develop their own delivery capabilities, software development resources, and company..
SaaS companies distribute software and make it available to customers over the Internet. Cloud-computing technology is at the core of what makes things move. As SaaS becomes more popular, more companies will get on board in favor of this type of..
Marketing for any business can be a challenge and marketing for something that has no physical presence can be extremely difficult. The same goes for marketing anything that constantly changes for marketing anything that deals with B2B. Finding the..
When it comes to any SaaS company, SaaS lead nurturing should be an integral part of the company’s success strategy. If not, then it is virtually impossible to build customer relationships across multiple channels any other way. SaaS companies,..
If you’re at the helm of an SaaS company, you know how important it is to make sure that prospects becoming customers—and that they remain with your program for the duration. Thus, there are a number of valid reasons why you should pay close attention..
SaaS is a challenging enterprise for even the best of marketers to say the least. VC funding rounds, acquisitions, and marketing all play an important role in whether the company will survive or crash and burn. The biggest challenge for SaaS business..
SaaS is a different animal, and there is a proliferation of SaaS companies in the marketplace where many have a role in delivering SaaS. This means there will always be hurdles for any one company to overcome in providing rapid resolutions when..